Product placement in Films and TV Series

Our Coaching Day focused on the topic of "Product placement in Films and TV Series" took place on May 5th from 10 am to 2 pm at Fabrica 126, Sofia. Our coach Biljana Lowndes, managing director of Interminds since June 2002, offered a wide overview of the topic from its very beginning and shared her experience with product placement in TV series Under Cover and Liaisons. About the specifics when writing and incorporating brand placements in TV spoke our special guest the screenwriter Vanya Nikolova. We have discussed good and bad examples and received an overview of the hi-edge technologies in post-production product placement.