Quite expectedly, the e-commerce and tech fuel in during the pandemic, the aviation, hotels and restaurants face rather tough times - this inevitably reflects the brand valuation. Looking at brand value breakdown by country, US and Chinese brands dominate the Brand Finance Global 500, together accounting for two-thirds of the total brand value in the ranking.
A selection of industry experts shared key insights and advice on making the most of the data communication professionals gather at the event Data: Humanized, by SAP and Publicis Group.
the strive for better living now has one more dimension. or better said - one less. because the modern luxury is not only free time and good quality of the air. modern luxury is also simplicity
Recently I was inspired listening to a futurist predicting 40% of the jobs to be done by robots in near future (Faith Popcorn at Executive Perspectives by C-Suite TV with Jeffrey Hayzlett).
But how is this changing our business environment and what follows for the marketing and brands?
If you have created an impressive game-changing mailing, pitch-winning presentation or real customer-accelerator strategy – let me check it and offer you an improvement!
Marketing positions were active in 2015, digital well performing against traditional, writing skills on the top of the desired candidate package, second language needed even in UK
Marketing and communication directors gave their opinion about the sponsorship in Bulgaria. Among the most popular sponsoring areas are the sport (32%), the culture (20%) and Bulgarian movies and TV series (10%).
Not long ago a successful Canon promo appeared. Successful, because since O’Henry’s short storiesit was proven that the provoking situations and surprising outcomes contain the formula for audience’s interest.
