This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.

If head of communications didn’t exist, my profession would be a negotiator. Or maybe a business development consultant.

Two of my favorite characters in history are Buddha and Sun Tzu: controversial characters but both very successful in their teachings.