Business trends for 2017

Digital transformation and customer centricity getting more important

The complexity of interactions, connectivity and trust management are among the fastest growing influencers for the business today. In times of rapid and constant changes the new business models and the unstable social and geopolitical landscape are the new Normal.


The article, published in, deals with the trends and risks for the business and elaborates on the latest surveys such as 20th Global CEO Survey from PwC and Allianz Risk Barometer 2017. As key activities to overcome these new challenges special focus is put on the digital transformation and customer centricity as leadership style.


read the article at (in Bulgarian)