The CCO of the future is authentic and honest, learns fast and acts with agility, adapting to any change that occurs. This was the profile agreed on by participants in the EACD regional event in Sofia on October 24.
The revived advertising market in Bulgaria is currently experiencing a shortage of educated marketing and advertising professionals. But the way from enthusiastic graduates to skilled practitioners is not always an easy shortcut.
Explore How to Create or Evaluate a Marketing Department
Your business is developing and growing and so the time is right to upgrade the functions into structure with separate departments? Or you already have an existing structure within your business? In both cases, one of the most important business units with a need of special focus is the marketing department.
The goal of the brand management is to build the strongest, most unique and beneficial associations for the the brand so that customers can chose it over all others. Everything related to the product or service, to the pricing, distribution and communication correlates to this. But do these actions mirror adequately the brand positioning and the customer expectations, preferences and attitudes?