thinking

What makes one transformation digital? How does the management approach the topic and what is difference between cocktail usage of the sexy-sounding phrases such as Internet of Things...

Whose Responsibility is it?

The general understanding on the role of reputation management within an organization can be questionable, unless this function is clearly defined and given enough authority within the company structure.

 
 
 

in this article on brand communication in Bulgarian Manager you can find out more about brand touch points, customer experience mapping and other

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Read more about how these trend influence the marketing and communication profession

Interview in Business Start, Bloomberg TV

Brands need to become more agile in order to face the constantly transforming environment. Because of the changes and digitalisation we witness a merge between diverse business functions.

Digital transformation and customer centricity getting more important

The complexity of interactions, connectivity and trust management are among the fastest growing influencers for the business today. In times of rapid and constant changes the new business models and the unstable social and geopolitical landscape are the new Normal.

Old communication attitudes do not work anymore

If we were all trained as professional journalists, we would be well versed in the rule of double-checking information with more than one trustworthy source. But since our new digital reality has given us the opportunity to become our own media, we must also adapt to our new responsibilities as information consumers.

 
If you consider using brand ambassadors...

a review on the subject why to use and how to choose a celebrity to act as your brand ambassador. Some recent examples illustrate the added value and the risks of the celebrity ambassadors. You can also find practical questionnaires to support your customised solution.

 

affordable or luxury?

the strive for better living now has one more dimension. or better said - one less. because the modern luxury is not only free time and good quality of the air. modern luxury is also simplicity

Recently I was inspired listening to a futurist predicting 40% of the jobs to be done by robots in near future (Faith Popcorn at Executive Perspectives by C-Suite TV with Jeffrey Hayzlett). 

But how is this changing our business environment and what follows for the marketing and brands?