thinking

Last week in Sofia members of EACD and Bulgarian Association for People Management gathered together in a discussion on the cross points between internal communications and human resource management.

46 Marketing Pros and Customer Experience Experts Reveal the Most Important Considerations for Businesses When Getting Started with Customer Journey Mapping

 
Explore How to Create or Evaluate a Marketing Department

Your business is developing and growing and so the time is right to upgrade the functions into structure with separate departments? Or you already have an existing structure within your business? In both cases, one of the most important business units with a need of special focus is the marketing department.

How to estimate the brand equity?

The goal of the brand management is to build the strongest, most unique and beneficial associations for the the brand so that customers can chose it over all others. Everything related to the product or service, to the pricing, distribution and communication correlates to this. But do these actions mirror adequately the brand positioning and the customer expectations, preferences and attitudes?

Join the largest transnational study on strategic communication worldwide

In 2017 the European Communication Monitor addresses topics such as visualisation, social bots and benchmarking in communications.

What makes one transformation digital? How does the management approach the topic and what is difference between cocktail usage of the sexy-sounding phrases such as Internet of Things...

Whose Responsibility is it?

The general understanding on the role of reputation management within an organization can be questionable, unless this function is clearly defined and given enough authority within the company structure.

 
 
 

in this article on brand communication in Bulgarian Manager you can find out more about brand touch points, customer experience mapping and other

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Read more about how these trend influence the marketing and communication profession

Interview in Business Start, Bloomberg TV

Brands need to become more agile in order to face the constantly transforming environment. Because of the changes and digitalisation we witness a merge between diverse business functions.