Employer branding and internal branding are two almost identical areas. If you are curious to see more details about how they interact what supports both of them read more
Leading for the companies is always the vision, the purpose of an organisation to exist. To achieve the vision, a business strategy is prepared, specified in the corporate goals. The contribution of achieving these goals for solving specific business problems is measured by the performance indicators.
Kevin Lane Keller explicitly emphasises that marketing does not work with quality per se, but with the idea of perceived quality. This perceived quality is formed by two main correlations - what it costs me for what I get, and what I get compared to the alternative options. The best tool for working with our customers' perceptions of quality is the management of expectations.
One of the most inspiring panel discussions at the European Communication Summit was the Reassessing the role of communication and the required skill set of the modern CCO.
The continuous technological disruption and the ease and speed on information sharing online have created an environment where disinformation flourishes and challenges the content editors and monitoring teams of media outlets and networks.
The 2019 edition of the European Communication Monitor report was presented at the European Communication Summit in Berlin, outlining the recent and most important trends and challenges for communications professionals at all levels.
One of the keys to success is mixing the informal and formal information and the communications channels. This includes clear introduction of new team members and all individual responsibilities, empowering the managers, starting the design process ...
Thanks to the European Association of Communications Directors and Quadriga, over 400 attendees enjoyed an exciting and compelling agenda of four tracks, a number of workshops and 5 innovation expeditions. They were inspired by the rich experience exchange at the event ...
A selection of industry experts shared key insights and advice on making the most of the data communication professionals gather at the event Data: Humanized, by SAP and Publicis Group.
The human capital is the most valuable asset of each company, having a key role in the success in achieving corporate goals. Which are the key elements in developing an employer brand?
