About this year’s PR Prize Contest, about the new trends in communication and about the ethics – we had a pleasant, cute talk at Media OnAir with Janni Diadovska and Donika Rizova as a moderator and host. The abstract (in Bulgarian) explores our expectations for the participants and projects @ PR Prize 2015

This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.

In Bulgaria we have gathered together Mid February to share experience about dealing with crisis situation from communicational perspective.

A short, factual and visual summery of my 9 years spent with the most comprehensive automotive services provider in Bulgaria. Some of the numbers may impress you, others – not that much. See for yourself!  

Marketing360 conducted a pleasant summer evening for marketers and communicators to network and share inspiration

There comes a time in everyone’s life when certain decisions have to be made. I recently had to make one of these decisions. And I still think about it sometimes. The question I faced concerned my professional and personal lives, or to be more specific, their crossing point

Ready-to-use structural approach to new brand positioning published in Your Business magazine (in Bulgarian)


If head of communications didn’t exist, my profession would be a negotiator. Or maybe a business development consultant.

Two of my favorite characters in history are Buddha and Sun Tzu: controversial characters but both very successful in their teachings.

The PR Days Forum, organized by and, gathered together communication professionals of the highest level on April 25th, 2012 in Sofia.