Vanya Babanin was hired to revitalize and scale up various activities in the Monbat Group corporate communication and marketing, ranging from group corporate and product re-branding and introducing a contemporary corporate website with high emphasis on value creation and investor relationship to establishing group-wide consistency in the communication channels and enlarging the spectrum of Monbat sponsored events, media coverage and social corporate responsibility activities. All those activities were concentrated for a relatively short period of time and Vanya managed to establish a very lean delivery approach, reaching extremely satisfactory value for money ratio in all activities outlined above. The latter was possible by adopting the right mix of engagement – distributed accountability across the group, cross-functional teams, outsourced activities and specialized service for certain discrete tasks.