Quite expectedly, the e-commerce and tech fuel in during the pandemic, the aviation, hotels and restaurants face rather tough times - this inevitably reflects the brand valuation. Looking at brand value breakdown by country, US and Chinese brands dominate the Brand Finance Global 500, together accounting for two-thirds of the total brand value in the ranking.

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We worked together with Vanya on a couple of projects, one of which was dedicated to strategic consulting during PR agency pitch. Her advice on qualities and quantitative approach during this process was professional and valuable. This is why I can highly recommend Vanya Babanin to any organization or group as an independent consultant and strategist.

Manuela Dyulgerova-Toteva
Communications Manager, Aurubis Bulgaria