Quite expectedly, the e-commerce and tech fuel in during the pandemic, the aviation, hotels and restaurants face rather tough times - this inevitably reflects the brand valuation. Looking at brand value breakdown by country, US and Chinese brands dominate the Brand Finance Global 500, together accounting for two-thirds of the total brand value in the ranking.
I had the pleasure of working with Vanya on the launch of our marketing activities of the new company IntelliWay. With her help, we were able to identify the organisation's positioning messages and build a marketing strategy for the German market. We worked actively on media releases, LinkedIn campaigns, videos and many other relevant activities. Vanya got to the point of the business model extremely fast, it came naturally to her to engage the team and coordinate the roadmap to the successful marketing development of the company.