How to manage change communication was the opening keynote speech at the biggest traditional annual event of MercerMarshBenefits in Bulgaria. The topic is presented by Dr.Vanya Babanin on October 21, 2021.
I had the pleasure of working with Vanya on the launch of our marketing activities of the new company IntelliWay. With her help, we were able to identify the organisation's positioning messages and build a marketing strategy for the German market. We worked actively on media releases, LinkedIn campaigns, videos and many other relevant activities. Vanya got to the point of the business model extremely fast, it came naturally to her to engage the team and coordinate the roadmap to the successful marketing development of the company.