One of the most inspiring panel discussions at the European Communication Summit was the Reassessing the role of communication and the required skill set of the modern CCO.

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Vanya Babanin was tasked with increased marketing and communication integration demand within a matrix structure and with the requirement to optimize the cost-effectiveness of the PR and advertising efforts. She is very effective at this, as well as managing all marketing and corporate communications for the automotive solutions Balkan Star provides. Mrs Babanin is a resourceful, creative and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects.

Manfred Multz
General Manager, Balkan Star Group