thinking

The continuous technological disruption and the ease and speed on information sharing online have created an environment where disinformation  flourishes and challenges the content editors and monitoring teams of media outlets and networks.

The 2019 edition of the European Communication Monitor report was presented at the European Communication Summit in Berlin, outlining the recent and most important trends and challenges for communications professionals at all levels.

One of the keys to success is mixing the informal and formal information and the communications channels. This includes clear introduction of new team members and all individual responsibilities, empowering the managers, starting the design process ...

Thanks to the European Association of Communications Directors and Quadriga, over 400 attendees enjoyed an exciting and compelling agenda of four tracks, a number of workshops and 5 innovation expeditions. They were inspired by the rich experience exchange at the event ...

A selection of industry experts shared key insights and advice on making the most of the data communication professionals gather at the event Data: Humanized, by SAP and Publicis Group.

The human capital is the most valuable asset of each company, having a key role in the success in achieving corporate goals. Which are the key elements in developing an employer brand?

When we talk about the consulting industry, the mass association is corporations which have taken over the top floors of the skyscrapers. In recent years, there is a significant change thanks to the freelancers...

Change is an inevitable part of the business, as well as of live. This concerns also the corporate brand, it has to be adequate of the trends.

Based on the latest rebranding project I have led - for the Economic Group Monbat – I should say that the people behind the whole process are the biggest arbiters of success.

KIDA-Conference on the New Measurements in Digital Age

Veliko Turnovo hosted the first Southeast European conference dedicated to the evaluation of PR and marketing efforts in the media environment of the digital era.