thinking

Change is an inevitable part of the business, as well as of live. This concerns also the corporate brand, it has to be adequate of the trends.

Based on the latest rebranding project I have led - for the Economic Group Monbat – I should say that the people behind the whole process are the biggest arbiters of success.

KIDA-Conference on the New Measurements in Digital Age

Veliko Turnovo hosted the first Southeast European conference dedicated to the evaluation of PR and marketing efforts in the media environment of the digital era.  

Review of the EACD Sofia Event

The CCO of the future is authentic and honest, learns fast and acts with agility, adapting to any change that occurs. This was the profile agreed on by participants in the EACD regional event in Sofia on October 24. 

Professionals from the field join the universities as lecturers

The revived advertising market in Bulgaria is currently experiencing a shortage of educated marketing and advertising professionals. But the way from enthusiastic graduates to skilled practitioners is not always an easy shortcut.

While interpersonal interactions and dialogue are important for keeping the CSR message alive, today’s communicators benefit from he ability to use digital channels to allow...

What was the saving communication strategy of the technology giant, that led it trough the burning batteries scandal of Galaxy Note 7 - one article of Kapital magazine

Last week in Sofia members of EACD and Bulgarian Association for People Management gathered together in a discussion on the cross points between internal communications and human resource management.

46 Marketing Pros and Customer Experience Experts Reveal the Most Important Considerations for Businesses When Getting Started with Customer Journey Mapping

 
Explore How to Create or Evaluate a Marketing Department

Your business is developing and growing and so the time is right to upgrade the functions into structure with separate departments? Or you already have an existing structure within your business? In both cases, one of the most important business units with a need of special focus is the marketing department.