Your retention strategy is backwards. You invest in points, perks, and personalization to keep customers loyal to you. The real play: create structured spaces where customers demonstrate value to each other.
Yesterday. A flight disrupted mid-journey due to delays. Hundreds of people stood for hours in every possible queue, watching chaos unfold when there's no system to handle business disruptions. All theories and even some case studies say: O, this is the perfect opportunity to turn things around for the brand. Yeah. Try to implement it.
In this article, Vanya Babanin dives into the reality that communication professionals have become something far more strategic than traditional content creators. We're now the bridge-builders in a world where companies are stepping into roles once held by governments, where trust in institutions is shifting, and where traditional social consensus is being completely rewritten.
In this melting pot of generations, the panel emphasized the power of diverse representation in communication strategies. Amplifying diverse voices and empowering young people to become influencers within their social circles emerged as crucial components of successful engagement.
Amidst the paradigm shift towards Stakeholder Capitalism, the Summit emphasized that organizations must embrace a multistakeholder approach, focusing on creating value for all stakeholders rather than solely prioritizing shareholders.
Drawing from two thought-provoking panel discussions, the Summit shed light on the complexities of navigating truth in a world filled with misinformation. Joumana El Zein Khoury, the executive director of the World Press Photo Foundation, brought attention to the alarming statistics revealing a lack of trust in media.
Effectively communicating ESG initiatives is paramount in today's business climate. At the EACD Summit, seasoned panellists shared their valuable perspectives and real-world examples, providing a glimpse into the strategies and tactics that drive successful sustainability messaging.
Many organisations strive to be flexible and agile in the face of wave after wave of change. Resilience plays a critical role in meeting their own changes, and supporting organisational ones. An often under-appreciated aspect of creating that resilience is the role of a culture of continuous learning.
Vanya Babanin gained an insightful perspective on the latest practical trends, cutting-edge strategies, and best practices for building and promoting a powerful employer brand.
How to manage change communication was the opening keynote speech at the biggest traditional annual event of MercerMarshBenefits in Bulgaria. The topic is presented by Dr.Vanya Babanin on October 21, 2021.
