thinking

A selection of industry experts shared key insights and advice on making the most of the data communication professionals gather at the event Data: Humanized, by SAP and Publicis Group.

The human capital is the most valuable asset of each company, having a key role in the success in achieving corporate goals. Which are the key elements in developing an employer brand?

When we talk about the consulting industry, the mass association is corporations which have taken over the top floors of the skyscrapers. In recent years, there is a significant change thanks to the freelancers...

Change is an inevitable part of the business, as well as of live. This concerns also the corporate brand, it has to be adequate of the trends.

Based on the latest rebranding project I have led - for the Economic Group Monbat – I should say that the people behind the whole process are the biggest arbiters of success.

KIDA-Conference on the New Measurements in Digital Age

Veliko Turnovo hosted the first Southeast European conference dedicated to the evaluation of PR and marketing efforts in the media environment of the digital era.  

Review of the EACD Sofia Event

The CCO of the future is authentic and honest, learns fast and acts with agility, adapting to any change that occurs. This was the profile agreed on by participants in the EACD regional event in Sofia on October 24. 

Professionals join the universities as lecturers

The revived advertising market in Bulgaria is currently experiencing a shortage of educated marketing and advertising professionals. But the way from enthusiastic graduates to skilled practitioners is not always an easy shortcut.

While interpersonal interactions and dialogue are important for keeping the CSR message alive, today’s communicators benefit from he ability to use digital channels to allow...

What was the saving communication strategy of the technology giant, that led it trough the burning batteries scandal of Galaxy Note 7 - one article of Kapital magazine