Vanya Babanin gained an insightful perspective on the latest practical trends, cutting-edge strategies, and best practices for building and promoting a powerful employer brand.
How to manage change communication was the opening keynote speech at the biggest traditional annual event of MercerMarshBenefits in Bulgaria. The topic is presented by Dr.Vanya Babanin on October 21, 2021.
Quite expectedly, the e-commerce and tech fuel in during the pandemic, the aviation, hotels and restaurants face rather tough times - this inevitably reflects the brand valuation.
Since 2015, in the Edelman Trust Barometer, trust (truth) has been present in every title of the report. Coincidence? Certainly not. And the pandemic only brought out for the mass of people in an impossible-to-look-aside-visibility "the bankruptcy of the information."
Employer branding and internal branding are two almost identical areas. If you are curious to see more details about how they interact what supports both of them read more
Leading for the companies is always the vision, the purpose of an organisation to exist. To achieve the vision, a business strategy is prepared, specified in the corporate goals. The contribution of achieving these goals for solving specific business problems is measured by the performance indicators.
Kevin Lane Keller explicitly emphasises that marketing does not work with quality per se, but with the idea of perceived quality. This perceived quality is formed by two main correlations - what it costs me for what I get, and what I get compared to the alternative options. The best tool for working with our customers' perceptions of quality is the management of expectations.
One of the most inspiring panel discussions at the European Communication Summit was the Reassessing the role of communication and the required skill set of the modern CCO.
The continuous technological disruption and the ease and speed on information sharing online have created an environment where disinformation flourishes and challenges the content editors and monitoring teams of media outlets and networks.
