In this melting pot of generations, the panel emphasized the power of diverse representation in communication strategies. Amplifying diverse voices and empowering young people to become influencers within their social circles emerged as crucial components of successful engagement.

Amidst the paradigm shift towards Stakeholder Capitalism, the Summit emphasized that organizations must embrace a multistakeholder approach, focusing on creating value for all stakeholders rather than solely prioritizing shareholders.

Drawing from two thought-provoking panel discussions, the Summit shed light on the complexities of navigating truth in a world filled with misinformation. Joumana El Zein Khoury, the executive director of the World Press Photo Foundation, brought attention to the alarming statistics revealing a lack of trust in media.

Effectively communicating ESG initiatives is paramount in today's business climate. At the EACD Summit, seasoned panellists shared their valuable perspectives and real-world examples, providing a glimpse into the strategies and tactics that drive successful sustainability messaging.

Many organisations strive to be flexible and agile in the face of wave after wave of change. Resilience plays a critical role in meeting their own changes, and supporting organisational ones. An often under-appreciated aspect of creating that resilience is the role of a culture of continuous learning.

Vanya Babanin gained an insightful perspective on the latest practical trends, cutting-edge strategies, and best practices for building and promoting a powerful employer brand. 

How to manage change communication was the opening keynote speech at the biggest traditional annual event of MercerMarshBenefits in Bulgaria. The topic is presented by Dr.Vanya Babanin on October 21, 2021.


Wearing transformation in her heart, Vanya Babanin explains in this 15-min video how the learning approach needs to adapt to the changes in society. 


Quite expectedly, the e-commerce and tech fuel in during the pandemic, the aviation, hotels and restaurants face rather tough times - this inevitably reflects the brand valuation. 

Since 2015, in the Edelman Trust Barometer, trust (truth) has been present in every title of the report. Coincidence? Certainly not. And the pandemic only brought out for the mass of people in an impossible-to-look-aside-visibility "the bankruptcy of the information."