Transforming the brand
Change is an inevitable part of the business, as well as of live. This concerns also the corporate brand, it has to be adequate of the trends.
Not long ago in an interview for Bloomberg Vanya Babanin has shared about the changes in the business and how they can be reflected through the corporate brand. Transformations, rebranding are important processes and each one should constantly monitor if and to what degree the brand corresponds to the business development, to the stakeholders’ expectations, is it is appropriate in form and content.
What are the specific methods of evaluation of the brand adequacy and some successful rebranding examples presented Babanin in the TV show “In progress” with host Svetozar Dimitrov.