Professionals from the field join the universities as lecturers
The revived advertising market in Bulgaria is currently experiencing a shortage of educated marketing and advertising professionals. But the way from enthusiastic graduates to skilled practitioners is not always an easy shortcut.
Early March intriguing conversation with my colleague Andrey Velchev from Luboslovie.BG – about the influence of communication and marketing audit upon the public appearance, about the changes in the way we communicate, about the need to listen up the messages and not only to spread them
Specifically and very honest attitude towards everything and everyone. Transparency in addition to truth, necessarily responsibility. Find out more of my perspective to the communication ethics in the interview (in Bulgarian)
About this year’s PR Prize Contest, about the new trends in communication and about the ethics – we had a pleasant, cute talk at Media OnAir with Janni Diadovska and Donika Rizova as a moderator and host. The abstract (in Bulgarian) explores our expectations for the participants and projects @ PR Prize 2015
This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.