thinking

Events as the way to humanize the brand engagement are the focus of my recently published article in Outsourcing Journal. Find more about the specifics of the outsourcing industry, events’ numbers calculation and key questions to consider when brand-engaging through stakeholders’ events.

Creative approach or scientific methodology?

As an official opening of the 10th Festival in Bulgaria I had the pleasure to conduct an agency assessment and communication audit workshop. Since the management of cooperation with PR, advertising, digital, integrated marketing communications and all other sort of agencies is one of the core responsibilities ...

Early March intriguing conversation with my colleague Andrey Velchev from Luboslovie.BG – about the influence of communication and marketing audit upon the public appearance, about the changes in the way we communicate, about the need to listen up the messages and not only to spread them 

If you have created an impressive game-changing mailing, pitch-winning presentation or real customer-accelerator strategy – let me check it and offer you an improvement!

Marketing positions were active in 2015, digital well performing against traditional, writing skills on the top of the desired candidate package, second language needed even in UK 

Some numbers behind spending money

Marketing and communication directors gave their opinion about the sponsorship in Bulgaria. Among the most popular sponsoring areas are the sport (32%), the culture (20%) and Bulgarian movies and TV series (10%).

What someone sees, you get

Not long ago a successful Canon promo appeared. Successful, because since O’Henry’s short storiesit was proven that the provoking situations and surprising outcomes contain the formula for audience’s interest. 

A quick response to the new logo of Hewlett Packard Enterprise, signs behind it discovered. 

How to discover some of the most famous semantic concepts in the world of automotive marketing communications? Find out explanations and examples for intertextuality, synchrony and diachrony, redundancy, continuum and zero morphemes (in Bulgarian) in my article @nauka.bg

PESO, internet usage and change in media relevance – decoded for marketers

To be connected – as the marketers should read it.  Add-ons: basic tips to consider for your marketing and PR activities