When we talk about the consulting industry, the mass association is corporations which have taken over the top floors of the skyscrapers. In recent years, there is a significant change thanks to the freelancers...
Based on the latest rebranding project I have led - for the Economic Group Monbat – I should say that the people behind the whole process are the biggest arbiters of success.
KIDA-Conference on the New Measurements in Digital Age
Veliko Turnovo hosted the first Southeast European conference dedicated to the evaluation of PR and marketing efforts in the media environment of the digital era.
The CCO of the future is authentic and honest, learns fast and acts with agility, adapting to any change that occurs. This was the profile agreed on by participants in the EACD regional event in Sofia on October 24.
The revived advertising market in Bulgaria is currently experiencing a shortage of educated marketing and advertising professionals. But the way from enthusiastic graduates to skilled practitioners is not always an easy shortcut.
The topic of electric vehicles always pops up when we talk about environmental pollution or shortage in petroleum production. Their indisputable advantages like comfort, low "fuel" resources and favourable legislation, are scrutinised with...
The brighter tendencies in mobility during the last years link to the changed philosophy of only using what you need. And only paying for it. This is a result of the comprehension of ownership as a duty of care and responsibility. The way we perceive our possessions also changed...
While interpersonal interactions and dialogue are important for keeping the CSR message alive, today’s communicators benefit from he ability to use digital channels to allow...
What was the saving communication strategy of the technology giant, that led it trough the burning batteries scandal of Galaxy Note 7 - one article of Kapital magazine
